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Home » Africa » East Africa » eCitizen platform to introduce commercial adverts in major system upgrade
East Africa

eCitizen platform to introduce commercial adverts in major system upgrade

Michael WandatiBy Michael WandatiMarch 13, 20263 Mins ReadNo Comments
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Kenya eCitizen Portal
Kenya eCitizen Portal

NAIROBI, Kenya — The Kenyan government has announced significant upgrades to the country’s main digital public service portal, eCitizen platform, including the introduction of official announcements and commercial advertisements as part of new features aimed at improving the system.

In a notice issued on March 13, administrators of the platform said users will soon begin seeing approved commercial adverts and government announcements when accessing services online.

“The eCitizen website is undergoing enhanced improvements and features, including official announcements and commercial adverts from approved partners,” the department announced. Adding that, “These additions are intended to keep users better informed while supporting continued improvements to the platform.”

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Officials indicated that the new features are expected to roll out within the coming days, although the announcement is likely to trigger public debate given ongoing discussions surrounding the platform’s ownership and management structure.

Authorities have sought to reassure users that the changes will not disrupt access to services and that security safeguards remain in place.

According to the platform’s administrators, any commercial advertising displayed will come only from approved partners, while user information will continue to be protected under Kenya’s data protection laws.

The government insists that data privacy and system security will remain a priority, even as the platform evolves to support new digital services and funding mechanisms.

In a related development, the government has expanded digital access for Kenyans living abroad through the Diaspora Integrated Information Management System (DIIMS).

The initiative integrates diaspora services into the eCitizen portal, allowing citizens outside the country to access essential government services through a single digital platform.

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According to a notice from the Consulate General of the Republic of Kenya in Dubai, the State Department for Diaspora Affairs has onboarded key services onto eCitizen and linked them with the DIIMS portal.

The move is intended to simplify service delivery for millions of Kenyans abroad who require access to documentation, registration services and other government processes.

Launched to streamline access to government services, the eCitizen platform has expanded rapidly in recent years.

The system now hosts more than 23,000 government services from multiple ministries and state agencies, making it one of the most comprehensive digital governance platforms in Africa.

Officials say the portal processes daily transactions worth up to Ksh1 billion, reflecting its central role in the country’s public service delivery infrastructure.

The announcement of the platform upgrades comes shortly after reports circulated online claiming that Ksh1.3 trillion had gone missing from eCitizen accounts.

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Also Read: KRA schedules four-hour Sunday evening iTax system maintenance

However, Nancy Gathungu, Kenya’s Auditor-General of Kenya, dismissed the claims, stating that her office had not conducted any audit confirming such losses.

The clarification sought to address public concerns about transparency and accountability in the management of the platform.

The eCitizen system remains a central pillar of Kenya’s digital government transformation strategy, designed to reduce bureaucracy, enhance transparency and increase efficiency in public service delivery.

However, the planned introduction of commercial advertising and expanded services may continue to spark debate over governance, transparency and the management of digital public infrastructure.

Observers say how the government handles these concerns could influence public trust in one of the country’s most widely used digital platforms.

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Advertisements DIIMS diaspora services eCitizen eCitizen commercial adverts eCitizen controversy eCitizen payment system eCitizen revenue Kenya digital government services
Michael Wandati
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Michael Wandati is an accomplished journalist, editor, and media strategist with a keen focus on breaking news, political affairs, and human interest reporting. Michael is dedicated to producing accurate, impactful journalism that informs public debate and reflects the highest standards of editorial integrity.

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