DAR ES SALAAM, Tanzania — A video call that recently went viral, appearing to show Tanzanian singer Zuchu confronting her long-rumored partner, Diamond Platnumz, about a mysterious woman named “Amanda,” has been revealed to be a clever promotional stunt for Zuchu’s new song.
The video, which Zuchu uploaded to her social media, quickly set the internet ablaze.
In the clip, Zuchu is seen questioning Diamond about persistent late-night calls from a woman she identified as Amanda.
The conversation’s apparent tension, with Zuchu saying, “I know you can hear me, I can see your eyes moving,” while Diamond feigned a network issue, led fans to believe their high-profile relationship was in jeopardy.
However, subsequent posts and social media analysis have confirmed that the entire scenario was a carefully crafted campaign for Zuchu’s new single, aptly titled “Amanda.”
The song itself is a “fiery heartbreak anthem” about love, betrayal, and a mysterious woman who calls in the middle of the night—mirroring the viral video almost exactly.
The stunt, which cleverly blurred the lines between reality and marketing, generated a massive amount of speculation and discussion across East Africa.
The name “Amanda” became a trending topic within hours, with fans debating whether the drama was genuine or a setup.
By initially presenting the exchange as a real moment of conflict, Zuchu and Diamond successfully created intense buzz, driving curiosity and anticipation for the eventual song release.
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This is not the first time an artist from the Bongo Flava scene has used a personal-seeming drama to promote new music.
The strategy, while controversial, has proven effective in capturing public attention in the crowded digital entertainment space.
Zuchu’s move has not only propelled her new single to the forefront but has also solidified her reputation as a savvy marketer who understands how to leverage her public persona for commercial success.
