KAMPALA, UGANDA — MultiChoice Uganda has officially introduced a new range of 7-day subscription packages for both DStv and GOtv subscribers, under a flexible and budget-conscious initiative branded the “Ka Weekie” campaign.
This new offering aims to provide more accessible short-term entertainment solutions, particularly catering to viewers who desire flexibility without the commitment of full monthly subscriptions.
Through this move, MultiChoice is directly addressing the diverse needs of its customer base, accommodating varying income streams and viewing habits.
Speaking at the launch event, Colin Asiimwe, Head of Marketing at MultiChoice Uganda, emphasized that the initiative is a direct response to customer feedback and the evolving patterns of consumer lifestyles.
“This new initiative reflects our understanding of how our customers’ lives are structured. It’s also a reflection of a business attuned to customer feedback. We hope these new packages will drive growth while ushering customers into a new world of entertainment where they watch what they want, when they want,” Asiimwe stated.
Under the newly launched “Ka Weekie” campaign, DStv Uganda subscribers can now select from four distinct 7-day packages:
- DStv Compact – UGX 37,000
- DStv Family – UGX 22,000
- DStv Access – UGX 14,000
- DStv Lumba – UGX 5,000
Concurrently, GOtv Uganda users now have access to six different 7-day subscription options:
- GOtv Supa Plus – UGX 37,000
- GOtv Supa – UGX 22,000
- GOtv Max – UGX 17,000
- GOtv Plus – UGX 11,000
- GOtv Value – UGX 7,000
- GOtv Lite – UGX 5,000
Asiimwe further highlighted that the “Ka Weekie” campaign extends beyond mere pricing adjustments, focusing on meeting customers’ needs at various stages of their lives.
“The ‘Ka Weekie’ campaign is for moments like school holidays or trips to the village. It’s tailored for weekly and daily earners. It truly reflects the flexible nature of our customers’ lives and our commitment to providing customer-centric solutions,” he added.
These new 7-day packages will grant subscribers full access to the complete range of content available within their chosen bouquet, encompassing live sports events, blockbuster movies, popular series, up-to-date news coverage, and engaging children’s programming.
Rinaldi Jamugisa, PR and Communications Manager at MultiChoice Uganda, reiterated the brand’s unwavering focus on providing both value and flexibility to its customers.
“With the ‘Ka Weekie’ campaign, we’re making entertainment more accessible. These short- term subscription options help customers manage their viewing in a more budget-friendly way, without sacrificing quality or content,” Jamugisa affirmed.
The “Ka Weekie” campaign is effective immediately, with subscriptions readily available through all existing MultiChoice Uganda payment channels.
