NAIROBI, Kenya — The Kenya Meat Commission (KMC) will now offer mutura to customers at its retail outlets as part of a new strategy to attract lovers of the popular delicacy.
Mutura is a spicy blood sausage made from minced meat, fat, and fresh blood stuffed into cleaned animal intestines. It is a favorite among Kenyans, typically sold by street vendors and at restaurants.
The military-run KMC is banking on the hygiene of its products to attract customers, as well as providing a convenient way for them to purchase the delicacy.
This new initiative coincides with the launch of KMC’s first cashless meat outlet in Kitengela town, Kajiado County. Dubbed “Kitengela Nyama Haven,” this is the first of nine such branches planned across the country.
Six of the new outlets will be in the Nairobi Metropolitan area, while three will be located in the Coast region, all scheduled to open by December 2025.
“We’re banking on this strategy (meat outlets) for tidy profit margins. Kenya is a meat-eating country, we want to tap into the local market before venturing into the global one…We envision to be in all 47 counties in future,” stated Major General Jattani Gula.
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During the opening of the Kitengela outlet, which is located along the busy Namanga Highway, Major General Gula told Vivid Voice News that KMC aims to achieve a monthly turnover of KSh 500 million from the nine planned outlets.
“Our profits will also trickle down to farmers. We will provide ready animal markets to them at better rates. We are not in the market to compete with local butchers but to offer Halaal meat to our customers,” he added.
The concept of KMC’s “nyama havens” was developed in 2021, a year after the Kenya Defence Forces (KDF) took over the management of the commission from the Ministry of Agriculture.
The army subsequently renovated an attic building at the Athi River plant’s main gate to serve as the first meat outlet.
